INSIGHT:​

Unlike most banks who add a markup fee to international transactions, TransferWise have no hidden fees – For one low, upfront fee, you get the real, mid-market exchange rate, with no markup whatsoever. This online banking company pride themselves in always being open and honest. 

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SOLUTION:​

Informed our target market that TransferWise will always give honest exchange rates by showing that when it comes to money exchanges, they will always be clear.