STA TRAvel

do it your way

INSIGHT:

STA encourages young people to be adventurous and free, and to follow their own rules when travelling.

​

SOLUTION:

Letting millennials know that if you start your adventure with STA, you are encouraged to travel your way- wherever & however you want. STA approves.

Screen Shot 2019-09-18 at 22.32.38.png
Screen Shot 2019-09-18 at 22.32.56.png
Screen Shot 2019-09-18 at 22.32.46.png

CUSTOMIZED 'APPROVED' STAMP

Screen Shot 2019-09-18 at 22.39.46.png

To take the campaign further, STA users can create a stamp linked to their profile to share places they’ve been to and approve of, for other users to see and possibly check out.

UGC: STA APPROVED

Screen Shot 2019-09-18 at 22.45.23.png

STA will use their instagram as a way to encourage users to share their adventures using tips given on STA’s travel guide + blog. They will repost stories users have written under #DIYW and use the User-Generated-Content to share the campaign further.

press to zoom

press to zoom

press to zoom
1/2

CREATIVE TEAM: VICTORIA ONAIYEKAN & AÏDA KNIPP