do it your way
STA encourages young people to be adventurous and free, and to follow their own rules when travelling.
Letting millennials know that if you start your adventure with STA, you are encouraged to travel your way- wherever & however you want. STA approves.
CUSTOMIZED 'APPROVED' STAMP
To take the campaign further, STA users can create a stamp linked to their profile to share places they’ve been to and approve of, for other users to see and possibly check out.
UGC: STA APPROVED
STA will use their instagram as a way to encourage users to share their adventures using tips given on STA’s travel guide + blog. They will repost stories users have written under #DIYW and use the User-Generated-Content to share the campaign further.
CREATIVE TEAM: VICTORIA ONAIYEKAN & AÏDA KNIPP