STA TRAvel

do it your way

INSIGHT:

STA encourages young people to be adventurous and free, and to follow their own rules when travelling.

SOLUTION:

Letting millennials know that if you start your adventure with STA, you are encouraged to travel your way- wherever & however you want. STA approves.

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CUSTOMIZED 'APPROVED' STAMP

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To take the campaign further, STA users can create a stamp linked to their profile to share places they’ve been to and approve of, for other users to see and possibly check out.

UGC: STA APPROVED

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STA will use their instagram as a way to encourage users to share their adventures using tips given on STA’s travel guide + blog. They will repost stories users have written under #DIYW and use the User-Generated-Content to share the campaign further.

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CREATIVE TEAM: VICTORIA ONAIYEKAN & AÏDA KNIPP